Filed under: Sports/GTs, Marketing/Advertising, Ford
Shelby GT police chase commercial
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One thing that seems to be working at Ford is the advertising group's creativity. There have been some pretty clever ideas coming from those studios, and if you follow this link to the Shelby Autos website, you'll see the fruits of their labor once again. As a follow up to the Mustang GT burnout "how to" featuring the father and son in a parking garage and the GT500 "couldn't find a suitable speed limit' spot, we hope to see this one on TV as well. We're a little curious as to why they used the rental-only Shelby GT-H in the video instead of the available-to-everybody Shelby GT, but it's not like it diminishes the fun in any way. Enjoy.
[Source: Shelby Autos]
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Reader Comments (Page 1 of 2)
bruddahmanmatt 6:31PM (12/02/2006)
Hahaha. Pretty good actually. Although somehow I have a feeling some uberconservative and overprotective group will complain about the idea of portraying police officers as nothing but a bunch of clowns looking to have a good time rather than doing their job. Kind of like how that group of irresponsible parents who refused to be accountable for their own kids actions bitched and moaned about the C6 Corvette "Jumpin' Jack Flash" ad.
Still, kudos to Ford for putting out a cool ad. Better than some of the lame "Bold Moves" ads I've seen lately.
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big jimmy 6:42PM (12/02/2006)
this ad is sick. this is the best bold moves ad to date withe the eception of the shelby GT500 one of coarse
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RC 7:45PM (12/02/2006)
this is amazing, so cool.
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David W 8:07PM (12/02/2006)
ROFLMAO That's friggin' genius!
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John 8:16PM (12/02/2006)
Shelby's commercials are miles better than regular car commercials while ford's are miles behind. Why?
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Talis 8:25PM (12/02/2006)
Mike G, the "BOLD MOVES" ads are supposed to portray a sense of light heartedness. This ad is one awesome example as well as the Fusion/Mustang ad where the girl driving the Fusion pays for the guy in the Mustangs order while simultaneously giving him her phone number at the drive through dry cleaners is another one. The point in that ad was the girl was making a "bold move" by feeling empowered in her new car, her Ford Fusion. The ad ends there, but anybody who can read between the lines will know that the story is only beginning. Ford leaves you, the viewer, to fill in the rest-he calls her and they have a "wonderful night together."
As far as this ad goes, it is an awesome execution of both the Mustang's and Crown Vic's power and performance. It also gives props to Shelby and all the tuning they do to the basic Mustang GT.
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gkz 9:08PM (12/02/2006)
i agree, cool ad. as for the argument about ford's other ads; of course many are junk, but there are also are/have been several cool ones... i.e. mustang engine playing the anthem, ford gt on the track, gt500 in germany...
they have their fair share of good ones, you have to give them credit for that.
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Dr. Woo 9:37PM (12/02/2006)
I like it. The whole "Bold moves" thing strikes me as a bit stupid and groan-inducing, but I really liked the ad until the end.
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Sammy B 11:20PM (12/02/2006)
I believe there was a dodge charger ad or something that had a cop chasing the car and then at the end the cop gets out of the car and the owner gets out of the police car. This ad seems a pretty strong rip off. But that is what happens in the advertising industry.
Pretty nice though.
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Bill Maher is an Idiot 11:21PM (12/02/2006)
You can have a fifty naked, buxom, natural-breasted, eighteen-year-old brunettes dancing around the damn thing: it's still not worth what the company's charging for it.
Now, if the dancing naked girls came with the car, that would be another story.
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Jeff 12:48AM (12/03/2006)
@#11 It's not worth what the company's charging for it because you can't buy it. BUUUUUURN!
hahaha... but seriously, you talking about the regular Mustang GT? The Shelby GT? The GT500? I dunno man, all these cars fair pretty well in terms of value if you ask me. 300hp for 25 grand, 500hp for 42 grand or so... plus some killer looks. As much as someone might hate Ford, nobody can deny that the current gen mustang is a good deal.
I think i agree with Mike G though. These adds are sweet, but Ford has some products which I don't think the public are largely aware of. They need some adds that really show off the cars that need better sales, not the talents of the advertising agency.
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Zero 3:43AM (12/03/2006)
Haha, wow, I would have never thought Bob Rooney could drive like that
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olddavid 8:48AM (12/03/2006)
Very inventive! I dug it. Good for them.
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MikeW 1:48PM (12/03/2006)
Just like toyota's RX commercial of a while back.
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Mike G 3:06PM (12/03/2006)
Is the advertising group really doing such a good job at Ford?
All I see is a bunch of overly earnest "Bold Moves" ads that avoid focusing on the vehicles themselves, their attributes and specs, because they're long neglected and outdated, and don't compare well with the competition on a point by point basis. Referring to the Focus, Five Hundred, Freestyle, Crown Vic, Explorer, which are all collecting on lots like lemmings gathering for a mass jump.
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Mike G 3:16PM (12/03/2006)
#6 Talis if you check recent Autoblog you will find an article describing a request by many Ford dealers to have Ford reconsider its Bold Fools I mean Bold Moves campaign. Specifically referencing the dry cleaning spot, which many dealers felt was goofy, they requested ads that concentrated more on the values and capabilities of the vehicles themselves. Ford is a car company, not a Hollywood studio pumping out soap opera scenarios, so the idea is that the commercials should stick to the hardware.
By the way, this Shelby ad is great and very entertaining. I just think it's a shame that the Mustang is one of only two or three Ford vehicles that are hot right now. I mean, where are all the other great cars? There aren't any others? Look at the Explorer's 2006 sales numbers, scary bad.
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Izzy 10:42PM (12/03/2006)
Great ad, no doubt...ford bold moves is a last ditch attempt to save a once world changing auto maker.... the ford GT super car was amazing, the gt500 does not come close to paying the respect to the original that it should.... the 500 should have blown the doors off everything in its price range, in speed, style, aggression, anger...the first/real GT500 was angry, loud, in your face, it competed with the CHARGER for gods sake, I'm not sure the new one does any of those things...back to the ad, great no doubt, I'm 18, cant stand cops so made me smile, also great power slide around the first bend( god I'm not calling it a drift) one HUGE problem with the GT500 "Germany" ad....when he downshifts and enters the Autobahn what does the little red GT500 force into a slower lane...what else besides the $414,800 Porsche Carrera GT which of course produces 5.5 V10 with 612 B.P.H...Come on Fort GT500, your NO Carrera GT
Good ad though
Izzy
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That One Person 1:38AM (12/04/2006)
#10...not worth the money? What other car has 300 hp and goes for $25k? I would say the closest competitor is the 350Z (or the G35 coupe...if you wanna go for a four seater) but those start for a few thousand more. And the Mustang, while it may have a slightly rough ride, handles just as well as both of those cars.
#19...The GT500 doesnt compete with the Charger? Well of course it wouldnt...the Charger is a four door RWD econobox. The current Charger is a sellout...it doesnt deserve the Charger name. The GT500 would kill it. I will admit the original GT500 was better and more brutal and the current one is sort of a let down, but what other car can you get with 500 hp for $42k?
Anyways, great commercial!
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Dan from Delaware 9:08AM (12/04/2006)
Needs more doughnuts.
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epp_b 5:11PM (12/04/2006)
That was a fantastic ad! We need more entertaining ads like this. Way to go, Ford!
(did I just say that last sentence out loud?)
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